Every custom-tailored suit jacket has a factor that you don't see but is the core of the entire outfit(?).
This factor is the story of the customer around whom the jacket is designed and built. So, it's not about the associations communicated by a brand, as with branded clothing, but truly about your own standards and values.
What we mean is that our clients have a reason (their story) for having a suit jacket tailor-made and choose to express this through their clothing style.
This can practically involve fit, quality, and appearance, but often there's a deeper meaning behind it. People want to evoke and radiate a feeling/association for themselves and/or others. Increasingly, clients don't want to pay for marketing but for the actual knowledge and skill that produces a unique, handcrafted, sustainable product that brings joy for years.
Other factors that influence the customer's story and thereby the choices for a custom suit jacket include the goal, the phase of life, cultural and social background, budget, clothing style, body shape and measurements, and the complete mindset. It's essentially an endless mix of ideas and wishes.
The beauty is that when you have clothing bespoke made, you can personalize every factor. And thus wear clothing that makes an impact as you intend.